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Born from warm outdoor experiences
During a camping trip with his family, our founder realized that even seemingly complete outdoor gear often creates small frustrations in the details — when trying to quickly set up a dining area, some items just wouldn't cooperate; when exploring with children, small carried items would unexpectedly cause trouble.
That's when a clear idea emerged: why can't we solve these small outdoor annoyances with more clever, thoughtful solutions?
With this thought, we talked to more outdoor enthusiasts and discovered that whether it's solo anglers or groups camping with friends, everyone has had their enjoyment interrupted by similar issues. And so, TruePick Shop was born in 2018.
Our Philosophy
Focusing on overlooked needs
We immerse ourselves in various outdoor scenarios, carefully identifying those overlooked needs: how to make storage less cumbersome, how to make operations more intuitive, how to make items harmonize better with nature...
We don't deliberately pursue "small and beautiful," but when every design precisely addresses a problem, elegance and compactness naturally follow.
Simplified Storage
Making outdoor gear storage no longer cumbersome — easy to organize and space-efficient
Intuitive Operation
Ergonomic design making every operation feel natural and smooth
Harmony with Nature
Coexisting harmoniously with nature, becoming part of the outdoor environment
"Truly chosen"
The name TruePick Shop signifies "truly chosen." We hope that every item from here will become a thoughtful, no-regret choice for people's outdoor moments.
TruePick Shop
Our Collection
Practical Gear for Every Outdoor Activity
Discover our carefully curated selection of "small but beautiful" outdoor essentials designed to enhance your adventures.
